Trying #bm on the IPad in the AppStore on 9th av. Neat!
Most people make the mistake of thinking design is what it looks like. People think it’s this veneer - that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.
Steve J. ;)
Say hello to our new logo :)
3 days, 228 iterations: that’s what it took. But we think it was worth it.
The overall design is simple, yet elegant. The “hash bookmark” message is conveyed by the little icon in a nice way.
Choosing the right logo
We’ve spent the past 72 hours browsing through more than 160 iterations of our potential logo. How the hell are we supposed to decide ?!





